A view on reasons for Swedish SMEs to change or not to by Tobias/ Lassek, S./ Gence, C. Brüggemann

By Tobias/ Lassek, S./ Gence, C. Brüggemann

Master's Thesis from the 12 months 2004 within the topic company economics - advertising, company conversation, CRM, marketplace examine, Social Media, grade: 1,0 (A), Växjö college (Centre of Competitiveness), language: English, summary: these days, the internationalisation means of businesses is moved progressively more within the middle of day-by-day enterprise existence. This strategy is eased by means of lowered expenses facilitated via much less tariff limitations between Europe, swifter methods of communications just like the net and attractive rising markets. nowadays, approximately each corporation is serious about the internationalisation strategy.

When we've got thought of the internationalisation strategy of Swedish SMEs, we came upon it attention-grabbing to have an in depth examine their choice to alter from an oblique exporting mode to an immediate exporting mode inside of their internationalisation strategy. Our learn shall indicate the $64000 elements which effect their choice to alter or to not switch from an oblique exporting mode to an instantaneous exporting mode.

Therefore, in our learn now we have in comparison theories with empirical findings of 7 performed interviews which will fulfil our goal that's to extend the knowledge of the internationalisation means of Swedish SMEs, in particular the explanations why corporations swap or do not need to alter from oblique to direct export modes. in accordance with that we got here up with the next challenge formulation:

What are the influencing components for Swedish SMEs to alter or to not swap their exporting modes?

By comparing attainable influencing components pertaining to their worth of similarity between case businesses and their worth of consistency among theories and empirical findings shall we establish a number of elements which impact a company’s export selection. lets improve a version for every case even if to alter or to not swap exporting mode. by means of that shall we classify influencing elements by means of the price of consistency and similarity that allows you to determine the main important influencing factors.

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