
By Johannes Neufeld
In der vorliegenden Arbeit soll ein Schwerpunkt auf die Ergebnisse der Studie im Hinblick auf Mediennutzungsprofile und Nutzungsmotive für unterschiedliche Medien gelegt werden. Zunächst jedoch erfolgt eine Vorstellung der Langzeitstudie Massenkommunikation, bevor in einem theoretischen Teil die Bedeutung von Nutzungsmotiven und Medienfunktionen erläutert wird. Daran anschließend sollen die relevanten Ergebnisse aus der aktuellen Erhebung präsentiert und analysiert werden. In einer Zusammenfassung werden die gewonnenen Ergebnisse abschließend diskutiert.
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