Breastfeeding and Media: Exploring Conflicting Discourses by Katherine A. Foss

By Katherine A. Foss

This publication facilities at the function of media in shaping public perceptions of breastfeeding. Drawing from magazines, medical professionals’ workplace fabrics, parenting books, tv, web pages, and different media shops, Katherine A. Foss explores how ancient and modern media frequently undermine breastfeeding efforts with formulation advertising and marketing and slim portrayals of nursing girls and their reviews. Foss argues that the media’s messages play an critical position in environment the normal of public wisdom and attitudes towards breastfeeding, as she lines moving public perceptions of breastfeeding and their corresponding media structures from the improvement of business formulation via modern instances. This research demonstrates how attributions of blame have negatively impacted public overall healthiness techniques to breastfeeding, therefore confronting the misconception that breastfeeding, and the failure to breastfeed, rests exclusively at the accountability of a person mother.

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