Consumer Culture, Identity and Well-Being: The Search for by Helga Dittmar

By Helga Dittmar

Advertising, materialism and intake are valuable features of up to date Western tradition. we're bombarded with idealised pictures of the best physique, fascinating customer items, and prosperous life, but psychology is simply simply commencing to take account of the profound effect those patron tradition beliefs have on contributors’ feel of identification and worth.


Consumer tradition, identification, and Well-Being records the detrimental mental impression purchaser tradition may have on how participants view themselves and on their emotional welfare. It seems to be on the social mental dimensions of getting, paying for and in need of fabric items, in addition to the pursuit of media-hyped visual appeal beliefs. particularly, it focuses on:



  • the procuring of fabric items as a method of expressing and looking identification, and the unfavourable effects of this

  • psychological deciding to buy motivations in traditional procuring environments and at the Internet

  • the unrealistic socio-cultural attractiveness beliefs embodied through idealized versions.

Throughout, diverse methods from social psychology are built-in, akin to self-completion, self-discrepancy and cost idea, to create a finished theoretical framework for knowing the effect of internalising middle shopper tradition beliefs on how contributors see themselves and the consequences this has for his or her mental and actual health.

This ebook is of curiosity to anyone who desires to discover extra in regards to the mental results of dwelling in glossy client societies on teenagers, youngsters, and adults. extra in particular, it is going to be of curiosity to scholars and researchers in social psychology, sociology, media reviews, verbal exchange and different social sciences, in addition to to psychologists, medical examiners, and practitioners attracted to the themes of identification, intake pathologies, physique photograph, and body-related behaviours.

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