Content is King: News Media Management in the Digital Age by Gary Graham,Anita Greenhill,Donald Shaw,Chris J. Vargo

By Gary Graham,Anita Greenhill,Donald Shaw,Chris J. Vargo

From the perspective of newspaper enterprises the most aggressive media has gotten smaller to simply one, the net. however the influence of this innovation has been devastating in taking pictures the majority of the ads sales on which newspapers have depended. the bigger the internet-based media grew to become the extra newspapers and different media shrank. Pairing an instructional and previous information supervisor, this textbook assesses the location during which the nearby information media unearths itself, and explores tools, approaches and methods, which would usefully be brought to aid the inside track media enterprise safe a doable destiny.
In concentrating on newspapers, magazines, television and radio, the paintings is full of real-life examples and interviews with information media managers, illustrating how administration is being carried out during this age of turbulence. The aim is to provide scholars perform in fixing advanced strategic difficulties and to supply them with a chain of highbrow workouts. Their approach to utilizing case experiences will allow scholars to discover intimately key theoretical concerns earlier than employing them to genuine lifestyles administration settings.

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